Twitteriffic

"The cross-pollination of corporate marketing and consumer messaging has reached a point of irreversibility."

So says Strategy + Business writer, Catharine P. Taylor. Taylor takes a look at how twitter is quickly becoming the tool of the year in the arsenal of the web 2.0 marketer. She also reviews three great books on how to master the art of tweeting, including Israel's Twitterville, here - Best Business Books 2009: Marketing Branding Goes Viral by