Obama could wrap around McCain at least 380 times if this election was based on the online groundswell alone!
Social media has found its way into the elections.
What does this mean?
I can tell you what it doesn't mean.
- It doesn't guarantee that a political candidate will always win an election as long as he/ she has the most following. It does by default prove to be true that the most believable candidate will always attract the most followers - wisdom of the crowds.
- It doesn't abdicate public figures from need to be credible communicators and doers. Trust will never go out of style.
- It wasn't a coincidence or a one-off issue! The world is increasingly more wise to the power of social media. Even my grand-dad, is on Facebook (not that you old or anything grand-dad)!
- It doesn't' mean that traditional media channels have lost their purpose. Rather there is a trend of media convergence of the old and new media and it's an exciting time to get involved in this marriage.
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2 comments:
wow, your grand dad is on facebook?thats quite amazing, with out a doubtfacebook is having an impact on infuencing the outcome of great decisions, political and other wise, thats why i spend quite a bi of time in developing a cybespace presence through my blog boyce voice and face book, its a way to connect with fans and generate more fans and support of your commercial efforts...
Peter Boyce
Agreed
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