Read the whole story here: http://www.simply-communicate.com/cgi-bin/item.cgi?id=899&d=68&h=60&f=75.

clipped from www.simply-communicate.com Reputation 2.0 Marc Wright tackled the issue of company and personal reputations in the new Web 2.0 environment. Only a year or so ago companues expected the internet to preserve their reputation online ina controlled manner. They paid to build brochure-speak websites that presented their companies in an air-brushed manner. But with the arrival of socialmedia all that has changed.